This was a design test for a mail app redesign. The premise was simple: show the interaction, transition and result going from the inbox to a detailed message view. There was something about this project that always stood out to me. I originally approached it from a purely aesthetic mograph piece, but I quickly realized it wasn't about the look or polish, it was about the 'Why?'. Not only am I asking, why does the new message reveal like an accordion? Or why the elastic effect on the refresh? I'm asking a bigger question about the overall experience.
Doing motion design isn't just about cool animations, but the design should reflect and answer the bigger questions about the overall user's interaction with the product. We need to think about the experience that we are designing and the impression that leaves the user feeling like "damn, that was cool and I got to do what I wanted."