This is my take on National Geographic's website, playing up it's quality of being a source of curated wildlife photography and story-telling.
One of my all time favourite publications is the National Geographic magazine. I've always had a curiosity for the wonders of nature, but sometimes those moments are rarely captured and presented in a way that is easily accessible to the public.
This is why I decided to redesign the National Geographic website and push it towards a more curated photo essay direction. I approached this project as if it were both a case study as well as a creative design exercise for myself. I wanted to take something that I enjoyed at the core and carve out its best characteristics.
The current National Geographic website functions decently. When you visit the site, it gives off the feeling of a wide net being cast for all types of readers and users. I wanted to play to it's quality of being a leader in Nature photography, scientific knowledge sharing and most of all, It's ability to tell wonderful stories of our natural world.
With that in mind, I started to sketch and design all things nature. The one reoccurring pattern I noticed about my work was that I was always drawn to it's most recognizable brand, the yellow frame on both the logo and the magazine cover.
I want to play with the notion of breaking out of that frame. The idea is that you can not contain nature, and it is all around us. This line of thinking also applies to the interaction and motion of the website. Scrolling downwards through the different stories has the site accelerating and decelerating. The visuals on the page move in parallax to the frame and the text boxes. This resembles the feeling of realism of the landscape shifting before your eyes.