This is my pitch for the next generation of On Demand interfaces for Rogers. Currently the On Demand cable interface for these products are falling short for the needs of the modern day viewer. The input (remote control) and response (set up digital cable boxes) feel slow and bloated which doesn't allow users to freely browse with ease. The concept shown here brings in the smart search optimization that is familiar to web users, as well as large and concise icons for the relative sized television screen. This interface allows for easy control and quick scanning through the application.