The Sportsnet app was rebuilt this year from the ground up. It features a clean and beautiful interface for a more fluid and responsive user experience. The navigation was revisited, as users now use what we call a 'dial' to jump between the different features. It was designed with larger screens in mind so that users can still navigate with single-handed browsing.
The new Sportsnet app was created in partnership with an outside development team and the Sportsnet UX design team. I was brought in from the creative team to lock down some of the first appearance attributes of the app. This included a well thought out loading screen that had to incorporate the brand new immersive feel of the app, as well as marketing and sales needs.
Additionally, the team decided to go with a video background for the first launch and onboarding feature. The challenge was to come up with a series of clips that entice the user with action-packed sports footage, but still remain largely neutral in the background so users can be educated by on screen instructions.
Some other features that I designed were:
- App icons
- Looping animation of loading icon
- Sales Initiatives on launch
- Marketing and promotion of games and on-air shows
- A fluid motion animation of the onboarding experience, as well as some interactions within the app